Dual-track process for design & development
Designing a dual-track product and service design workflow aligned with Scrum to improve collaboration, flow, and delivery.
Company
Medellín, Colombia
Headquarters
Bogotá, Colombia
Role
Product design manager
Industry
B2B e-commerce
GUI
Web
Revenue
$ 800k (2019)
Company size
80
Context
VILIV was a digital B2B platform helping small and medium businesses grow by connecting them with the right suppliers.
When I joined the company, product squads were working in silos. Design and development operated on different timelines, dependencies weren’t clearly mapped, and design work was often reactive rather than planned. This created:
Bottlenecks for engineering
Unbalanced workload for designers
Fragmented product experiences for users
The product was moving, but not in sync.
Challenge
Design and development were following agile rituals independently, without a shared cadence or visibility into upcoming work.
This lack of synchronization resulted in:
Designers working too far ahead or too late
Engineers blocked waiting for decisions or assets
Features being built without enough discovery or validation
The challenge was to create a process that allowed continuous discovery and delivery — without slowing teams down or overloading them with ceremony.
Results
The new dual-track process created a shared rhythm between design and development.
As a result:
Collaboration between designers and engineers became more focused and predictable
Teams delivered more cohesive end-to-end digital services
The company shipped higher-quality, more profitable product assets
Most importantly, the process helped teams spend less time coordinating and more time building.
+20%
Increase in the performance of the product team
Q+
Bottlenecks were reduced across squads
My rol
I worked hands-on with designers, engineers, and the Head of Product to define and implement the dual-track process.
My contribution included:
Identifying friction points in the existing workflow
Designing and testing the new process alongside real product work
Facilitating alignment between design and engineering teams
Adjusting the framework based on feedback and team maturity
Rather than enforcing a model, we evolved it collaboratively, ensuring it remained lightweight, practical, and adaptable.
"Daniel is dedicated and passionate about his work. A great team leader, empowered, proactive and with a global vision of the business. He applies technical concepts in order to improve the quality of his deliverables and is constantly interested in learning and growing as a professional.”
CTO | Viliv
Details of my work are confidential
