Creating a design system for a B2B marketplace
Building a scalable design system to support a fast-evolving B2B marketplace through close design–engineering collaboration.
Company
Viliv
Headquarters
Medellín, Colombia
Role
Lead Product Designer
Industry
B2B e-commerce
GUI
Web
Revenue
$ 800k (2019)
Company size
80
Context
VILIV was a B2B e-commerce marketplace helping small and medium businesses in Colombia grow by connecting them with the right suppliers.
At the time, the company was still exploring its product-market fit while aiming to become one of the first scalable B2B marketplaces in Latin America. Product requirements were evolving quickly, and the team needed a shared visual and interaction language that could support experimentation without slowing execution.
Challenge
We needed to create a design system that established consistency and efficiency across the product, while remaining flexible enough to evolve alongside an unfinished and rapidly changing marketplace.
The core challenge was balance:
The system had to be rigid enough to ensure consistency and speed
But flexible enough to support experimentation and discovery
In practice, it meant designing the airplane while it was already in flight without grounding innovation or accumulating design debt.
Results
The design system became the foundation for both design and development workflows, enabling a more consistent and scalable product experience.
It included:
A robust set of reusable components
Clear visual and interaction guidelines
Accessible color and typography foundations
Practical documentation for implementation
+21%
more efficiency in the Design and development workflows
New features
Could be integrated faster and with less friction
Q+
more visual and interaction consistency across the product
My rol
I worked on this project as a product designer alongside one UI designer and one UI developer, I contributed across research, design, and documentation.
My responsibilities included:
Researching and defining the system’s foundations based on product needs and brand guidelines
Designing and refining reusable components in close collaboration with engineering
Creating documentation and usage guidelines to support adoption
Communicating design decisions clearly to ensure alignment and consistency
My focus was on maintaining a high level of craft while ensuring the system remained practical, usable, and easy to evolve.
Tech stack
"Daniel is dedicated and passionate about his work. A great team leader, empowered, proactive and with a global vision of the business. He applies technical concepts in order to improve the quality of his deliverables and is constantly interested in learning and growing as a professional.”
CTO | Viliv
Details of my work are confidential
